TikTok Search Analytics in Zoomph

Zoomph’s TikTok integration includes:

Account-Level Metrics

Metric	API Definition	What It Represents	Notes / Limitations
Followers (Current Count)	followers_count	Total number of accounts following the TikTok profile at time of request	Snapshot only. No historical growth data provided by API
Impressions	Sum of impression_count across posts in selected date range	Total number of times posts were viewed	Platform-defined impressions/views. No breakdown of unique vs repeat views
Engagement Rate	(Total Engagements ÷ Total Views) × 100	Percentage of impressions that generated engagement	Calculated by Zoomph. Not directly returned by TikTok API
Organic Post Count	Count of posts retrieved in selected date range	Total number of owned TikTok posts published	TikTok currently treated as organic-only
Social Value	Calculated using CPM and CPE	Estimated media value of TikTok content	Derived metric. Not native to TikTok API

Post-Level Metrics

Metric	API Definition	What It Represents	Notes / Limitations
Likes	like_count	Number of users who liked the post	Post-level metric
Comments	comment_count	Number of direct comments to the post	Post-level metric
Shares	share_count	Number of times content was shared externally	Post-level metric
Total Engagements	Sum of all engagement metrics above	Combined interaction count per post	Calculated by Zoomph.

Default Valuation Rates for TikTok

TikTok account owner can choose to authenticate their TikTok account in the Connected Accounts page of Zoomph to pull in their owned content. Additionally, you can add in any handles in the TikTok Search section to pull in content from other accounts. You do not need to authenticate your owned account in order to pull in content from other accounts.
Zoomph begins collecting metrics from that page’s public posts.
Logos and branding are detected and valued (just like other platforms).
Historical data may be backfilled with limitations or additional cost, please discuss with your Zoomph Account Manager for more details.

TikTok owned and search integration with Zoomph brings another level of analysis for rights-holders and brands utilizing this exciting platform. You are able to analyze your engagements and partner promotion just like legacy platforms, alongside the ability to benchmark and analyze other account content, all in one platform.

FAQs

Can we backfill historical data?
- Yes, please discuss with your Zoomph Account Manager for limitations and cost.
Can we see follower growth over time?
- Yes, you will see TikTok accounts populate in your Follower Growth page after adding them to their respective feeds. This is a go-forward metric and is not able to be gathered historically.

Can we benchmark against competitors?
- Yes, Zoomph's integration with TikTok allows our customers to search and collect other TikTok account content.
Are we able to analyze value and brand promotion for TikTok content?
- Yes, Zoomph's Social Value metric as well as the ability to track brand promotion and performance is the same with TikTok as it is with the other platforms Zoomph tracks.

Zoomph now supports searching and analyzing TikTok content outside of your owned account, allowing you to benchmark, analyze, and understand the performance of both owned and other TikTok content and brand partnerships—all in one platform.