We’re continuously evolving to meet your needs, and we’re excited to share our most recent updates and upcoming features. Here’s a breakdown of what’s new and what’s been released.
Most Recent Features
New Enhancements
Released: January 15, 2025
- Update to the Zitem Card Update – Twitter Link Clicks & More:
The green-highlighted metrics in your screenshot relate to specific Twitter API data points, and here's what each represents:
- Update to the item modal taxonomy for consistency:
We’re replacing the “Branded Post” label in the view insights with “Text Mentions” to align more closely with the Brand Report metrics.
- Add Additional "Posts to Show" Option for Content Discovery Page
- We know will have 150 & 200..
- Product Update: EOD Release
Released: October 10, 2024
We’ve enhanced the social, brand, and benchmark reports by adding new time range options: Year-to-Date (YTD), Last 12 Months, Last 24 Months, and Last 36 Months. -
Product Update: Backfill Feature
Released: October 14, 2024
We’ve made updates to the backfill feature:- Full Backfill: Quickly import and backfill all items in the feed.
- Targeted Backfill: Backfill content from a specific source (e.g., Twitter).
- Search and Select: Use the search bar to find and backfill specific sources (e.g., Bleacher Report, MLB on Fox).
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Data/Metrics: X/Twitter Metrics Upgrade
Released: July 31, 2024- Added impressions for non-authenticated tweets.
- New metrics for promoted posts.
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Broadcast: Enhanced RSN Viewership Data
Released: July 30, 2024
More detailed viewership data for regional sports networks. -
Benchmark: Started Logo Scanning on Videos for WNBA/NWSL
Released: July 20, 2024
New logo scanning capabilities for women’s sports leagues. -
Benchmark: Logo Training for 20 Jersey/Helmet Partners
Released: June 30, 2024
Enhanced logo recognition training for key partners. -
Broadcast: Broadcast Data Quality Improvements
Released: June 10, 2024
Increased accuracy and reliability of broadcast data. -
Social: Broke Out Organic vs. Paid Impressions in Post Export
Released: May 30, 2024
View and compare organic and paid impressions directly in your post exports. -
Benchmark: Motorsports List
Released: May 15, 2024
Added logo scanning for motorsports video content. -
Broadcast: New Brand Reporting Dashboard for Broadcast
Released: May 5, 2024
Enhanced reporting tools for broadcast data insights. -
Social: Campaign Tag Filtering
Released: April 20, 2024
Improved filtering options for campaign data. -
Data/Metrics: Logo and Asset Detection Improvements Phase 1
Released: April 15, 2024
Enhancements to our logo and asset detection capabilities. -
Broadcast: New Brand Exposure and Valuation for Broadcast
Released: April 10, 2024
Understand the value and exposure generated by your broadcast assets. -
Benchmark: Global Soccer/Football Leagues Reports
Released: March 30, 2024
Expanded reporting for global football leagues, including Europe, North/South America, Asia, and Africa. -
Social: New Branded Content Score
Released: March 20, 2024
Analyze the effectiveness of your branded content with this new scoring system. -
Broadcast: Broadcast Viewership Dashboard
Released: March 15, 2024
New dashboard to help you visualize and analyze viewership across broadcasts. -
Benchmark: Marquee Asset Benchmark Reports
Released: March 5, 2024
Benchmark reports for key assets, including NBA jersey patches and MLS kits. -
Social: Simpler Brand Export Functions
Released: February 20, 2024
Streamlined export features for your brand data.