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What’s New – Latest Product Updates

We’re continuously evolving to meet your needs, and we’re excited to share our most recent updates and upcoming features. Here’s a breakdown of what’s new and what’s been released.

Zoomph Product Change Log 

Update April 21st, 2025

📊 Deprecation of Zoomph’s Aggregate Reach Metric

With the launch of our new Social Overview Dashboard (released April 8th, 2025), and updates made to reflect Instagram’s new Views metric (announced April 17th, 2025), we’ve officially deprecated the aggregate Reach metric previously shown on the Zoomph Social Overview.

The aggregate Reach metric was originally designed to estimate the total number of unique individuals who followed your social handles across platforms. It attempted to de-duplicate individuals who followed you on multiple platforms (e.g., both X/Twitter and Instagram) to provide a cross-platform total audience estimate.

However, with ongoing platform-level changes, evolving measurement methodologies, and shifts in API access and definitions, we no longer believe that this aggregate Reach accurately reflects the impact or audience size our users aim to measure. As a result, we’ve removed it from our Social Overview moving forward.

What This Means for You:

Post-level Reach metrics remain unchanged on:

  • Facebook and Instagram (for owned/authenticated accounts): Reach will continue to be reported via Meta’s official APIs.

  • TikTok: Reach will still appear per post, sourced from TikTok’s API.

  • X/Twitter and YouTube: These platforms do not provide Reach at the post level, and no aggregate Reach will be shown for these sources.

 

Update April 17th, 2025

📣 Instagram Update: Impressions → Views

Meta is replacing Impressions with a new Views metric across Instagram. Starting April 17, 2025, Zoomph is making a few updates to be in line with Meta’s new Views metric.

What’s Changing:

  • Zoomph will now show Views in place of Impressions or Plays for all Instagram content types.
  • Metrics like Social Value, Logo Impressions & Projected Impressions will use Views going forward.
  • Reporting dashboards and exports will display Views/Impressions for cross-platform clarity.
  • Historical data will remain unchaged.
  • No changes needed to API integrations

👉 See full details here

Update April 8th, 2025

All New Social Analytics Dashboard 

Whats included:

New Filter Bar:

  • Select filters like tags, campaigns, or content sources to refine your report.

Summarize Social Insights:

  • Prominently display defining social metrics in your reports.
  • Access integrated comparative data to analyze historical growth trends.

Comparing Data Over Time:

  • Compare multiple metrics side-by-side or layered in the Over Time Comparison section.
  • Seamlessly analyze trends with customizable time ranges.

Using the Over Time Widget:

  • Choose multiple metrics for in-depth comparisons.
  • Adjust time ranges to explore data trends across different periods.

Track Top Post Performance:

  • Filter posts by engagements, engagement rate, or impressions.
  • Deep dive into individual post insights to monitor performance effectively.

Exporting Your Report:

  • Customize your report with selected filters and comparisons.
  • Export reports in Excel or PowerPoint formats, including all or filtered posts.

 

Zoomph Feature and Bug Updates: February 17th, 2025

New Social Analytics Dashboard (Beta Access!)

We’re excited to introduce our NEW Social Analytics Dashboard, now available in Beta! If you’re interested in early access, just reach out to your account manager—we’d love to hear your feedback.

Current and Upcoming Updates to Instagram Metrics:

Instagram Carousels:

Over the past few weeks, we’ve made a number of  improvements to better support filtering and reporting on Instagram Carousels as well as adapt to some changes from Instagram's API. As part of these updates, we discovered a temporary bug that slightly altered some impressions, video views, engagements for some owned Instagram Carousels posts with videos such that the metrics were not matching exactly what was being reported from Instagram. 

We’ve now resolved this, ensuring all metrics on affected posts align exactly with Instagram’s API. You might see minor adjustments in metric totals for Instagram Carousels, but rest assured—these metrics now come directly from Instagram. 

Video Views and New Metrics: 

On January 8th, 2025, Instagram removed the traditional "video views" as a metric from their API as the shift their platform to using "Views" as the primary consumption metric. As a result, we will no longer provide video views (true or projected) for Instagram content. Instagram content will still have "Impressions" and/or "Plays" as the primary metrics while we work on integrating the new "Views" metric. 

On January 21, 2025, Meta announced upcoming changes to the Instagram API, including metric updates and deprecations by April 2025. You can check out their full announcement here.

One key change: “Impressions” will be replaced by “Views” as the primary way to measure how often content is seen. This update has already gone live in the Instagram app, and their API will soon follow suit. Another related change is that "Video Views" and "Plays" will be deprecated for video content, and the new "Views" metric will be the primary KPI for videos. 

To stay ahead, Zoomph will be updating our platform to support the new metrics and remove deprecated ones in the coming. We’ll provide full details before these changes go live, so stay tuned!

YouTube Logo Detection Disruptions

In mid-January, we shared an issue preventing YouTube content from being scanned for logo exposure. Unfortunately, YouTube has introduced new restrictions that affect our ability—as well as that of other services and providers—to run logo detection on YouTube content.

While we don’t yet have an immediate solution, our team is actively working with YouTube to find a resolution and exploring alternative approaches. We anticipate this issue may persist for several weeks, but please know we’re fully committed to finding a solution as quickly as possible. We’ll keep you updated as we learn more.


New Enhancements

Released: February 15, 2025

  • Instagram Carousel Filter

    You can now filter by Instagram carousels across content, overviews, and reports! This makes it easier to focus specifically on measuring carousel performance. We plan to expand this functionality to include other networks soon.

Released: January 15, 2025

  • Update to the Zitem Card Update – Twitter Link Clicks & More:
    The green-highlighted metrics in your screenshot relate to specific Twitter API data points, and here's what each represents:

  • Update to the item modal taxonomy for consistency:
    We’re replacing the “Branded Post” label in the view insights with “Text Mentions” to align more closely with the Brand Report metrics.

  • Add Additional "Posts to Show" Option for Content Discovery Page
  • We know will have 150 & 200..

  • Product Update: EOD Release
    Released: October 10, 2024
    We’ve enhanced the social, brand, and benchmark reports by adding new time range options: Year-to-Date (YTD), Last 12 Months, Last 24 Months, and Last 36 Months.

  • Product Update: Backfill Feature
    Released: October 14, 2024
    We’ve made updates to the backfill feature:

    • Full Backfill: Quickly import and backfill all items in the feed.
    • Targeted Backfill: Backfill content from a specific source (e.g., Twitter).
    • Search and Select: Use the search bar to find and backfill specific sources (e.g., Bleacher Report, MLB on Fox).

  • Data/Metrics: X/Twitter Metrics Upgrade
    Released: July  31, 2024

    • Added impressions for non-authenticated tweets.
    • New metrics for promoted posts.

  • Broadcast: Enhanced RSN Viewership Data
    Released: July 30, 2024
    More detailed viewership data for regional sports networks.

  • Benchmark: Started Logo Scanning on Videos for WNBA/NWSL
    Released: July 20, 2024
    New logo scanning capabilities for women’s sports leagues.

  • Benchmark: Logo Training for 20 Jersey/Helmet Partners
    Released: June 30, 2024
    Enhanced logo recognition training for key partners.

  • Broadcast: Broadcast Data Quality Improvements
    Released: June 10, 2024
    Increased accuracy and reliability of broadcast data.

  • Social: Broke Out Organic vs. Paid Impressions in Post Export
    Released: May 30, 2024
    View and compare organic and paid impressions directly in your post exports.

  • Benchmark: Motorsports List
    Released: May 15, 2024
    Added logo scanning for motorsports video content.

  • Broadcast: New Brand Reporting Dashboard for Broadcast
    Released: May 5, 2024
    Enhanced reporting tools for broadcast data insights.

  • Social: Campaign Tag Filtering
    Released: April 20, 2024
    Improved filtering options for campaign data.

  • Data/Metrics: Logo and Asset Detection Improvements Phase 1
    Released: April 15, 2024
    Enhancements to our logo and asset detection capabilities.

  • Broadcast: New Brand Exposure and Valuation for Broadcast
    Released: April 10, 2024
    Understand the value and exposure generated by your broadcast assets.

  • Benchmark: Global Soccer/Football Leagues Reports
    Released: March 30, 2024
    Expanded reporting for global football leagues, including Europe, North/South America, Asia, and Africa.

  • Social: New Branded Content Score
    Released: March 20, 2024
    Analyze the effectiveness of your branded content with this new scoring system.

  • Broadcast: Broadcast Viewership Dashboard
    Released: March 15, 2024
    New dashboard to help you visualize and analyze viewership across broadcasts.

  • Benchmark: Marquee Asset Benchmark Reports
    Released: March 5, 2024
    Benchmark reports for key assets, including NBA jersey patches and MLS kits.

  • Social: Simpler Brand Export Functions
    Released: February 20, 2024
    Streamlined export features for your brand data.