What’s New – Latest Product Updates

We’re continuously evolving to meet your needs, and we’re excited to share our most recent updates and upcoming features. Here’s a breakdown of what’s new and what’s been released.

Most Recent Features

  • Product Update: EOD Release
    Released: October 10, 2024
    We’ve enhanced the social, brand, and benchmark reports by adding new time range options: Year-to-Date (YTD), Last 12 Months, Last 24 Months, and Last 36 Months.
  • Product Update: Backfill Feature
    Released: October 14, 2024
    We’ve made updates to the backfill feature:

    • Full Backfill: Quickly import and backfill all items in the feed.
    • Targeted Backfill: Backfill content from a specific source (e.g., Twitter).
    • Search and Select: Use the search bar to find and backfill specific sources (e.g., Bleacher Report, MLB on Fox).
  • Data/Metrics: X/Twitter Metrics Upgrade
    Released: July  31, 2024

    • Added impressions for non-authenticated tweets.
    • New metrics for promoted posts.
  • Broadcast: Enhanced RSN Viewership Data
    Released: July 30, 2024
    More detailed viewership data for regional sports networks.

  • Benchmark: Started Logo Scanning on Videos for WNBA/NWSL
    Released: July 20, 2024
    New logo scanning capabilities for women’s sports leagues.

  • Benchmark: Logo Training for 20 Jersey/Helmet Partners
    Released: June 30, 2024
    Enhanced logo recognition training for key partners.

  • Broadcast: Broadcast Data Quality Improvements
    Released: June 10, 2024
    Increased accuracy and reliability of broadcast data.

  • Social: Broke Out Organic vs. Paid Impressions in Post Export
    Released: May 30, 2024
    View and compare organic and paid impressions directly in your post exports.

  • Benchmark: Motorsports List
    Released: May 15, 2024
    Added logo scanning for motorsports video content.

  • Broadcast: New Brand Reporting Dashboard for Broadcast
    Released: May 5, 2024
    Enhanced reporting tools for broadcast data insights.

  • Social: Campaign Tag Filtering
    Released: April 20, 2024
    Improved filtering options for campaign data.

  • Data/Metrics: Logo and Asset Detection Improvements Phase 1
    Released: April 15, 2024
    Enhancements to our logo and asset detection capabilities.

  • Broadcast: New Brand Exposure and Valuation for Broadcast
    Released: April 10, 2024
    Understand the value and exposure generated by your broadcast assets.

  • Benchmark: Global Soccer/Football Leagues Reports
    Released: March 30, 2024
    Expanded reporting for global football leagues, including Europe, North/South America, Asia, and Africa.

  • Social: New Branded Content Score
    Released: March 20, 2024
    Analyze the effectiveness of your branded content with this new scoring system.

  • Broadcast: Broadcast Viewership Dashboard
    Released: March 15, 2024
    New dashboard to help you visualize and analyze viewership across broadcasts.

  • Benchmark: Marquee Asset Benchmark Reports
    Released: March 5, 2024
    Benchmark reports for key assets, including NBA jersey patches and MLS kits.

  • Social: Simpler Brand Export Functions
    Released: February 20, 2024
    Streamlined export features for your brand data.