Threads Analytics in Zoomph
Zoomph now supports direct integration with Threads, allowing you to track, analyze, and demonstrate the value of your Threads content and brand partnerships—all in one platform.
🔍 What Can You Track
Zoomph’s Threads integration includes:
Account-Level Metrics
|
Metric |
API Definition |
What It Represents |
Notes / Limitations |
|
Followers (Current Count) |
followers_count |
Total number of accounts following the Threads profile at time of request |
Snapshot only. No historical growth data provided by API. |
|
Views |
Sum of view_count across posts in selected date range |
Total number of times posts were viewed |
For video: total video views. For non-video: platform-defined impressions/views. No breakdown of unique vs repeat views. |
|
Engagement Rate |
(Total Engagements ÷ Total Views) × 100 |
Percentage of views that generated engagement |
Calculated by Zoomph. Not directly returned by Threads API. |
|
Organic Post Count |
Count of posts retrieved in selected date range |
Total number of owned Threads posts published |
Threads currently treated as organic-only. |
|
Social Value |
Calculated using CPM, CPE, and/or CPV |
Estimated media value of Threads content |
Derived metric. Not native to Threads API. |
Post-Level Metrics
|
Metric |
API Definition |
What It Represents |
Notes / Limitations |
|
Likes |
like_count |
Number of users who liked the post |
Post-level metric. |
|
Comments |
reply_count |
Number of direct replies to the post |
Does not include nested reply engagement depth. |
|
Quotes |
quote_count |
Number of times the post was quoted |
Separate from reposts. |
|
Shares |
share_count (if available) |
Number of times content was shared externally |
API support may vary. |
|
Reposts |
repost_count |
Number of reposts of the post |
Equivalent to reshare within Threads. |
|
Total Engagements |
Sum of all engagement metrics above |
Combined interaction count per post |
Calculated by Zoomph. |
Default Valuation Rates for Threads
-
CPV: $0.50
- CPM: $8.58
- CPE: $0.50
🧩 How It Works
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Threads account owner must authenticate separately for Threads in the Zoomph Connected Accounts page.
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Zoomph begins collecting metrics from that page’s public posts.
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Logos and branding are detected and valued (just like other platforms).
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Historical data may be backfilled up to 3 years, upon request.
🎯 Strategic Use Cases
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Threads integration with Zoomph brings another level of analysis for rights-holders and brands utilizing this exciting platform. You are able to analyze your engagements and partner promotion just like legacy platforms, alongside new engagement types that are unique to Threads.
FAQs
- Can we backfill historical data?
- Yes, up to 3 years in most cases.
- Can we see follower growth over time?
- No. Threads does not provide historical follower data via API.
- Can we benchmark against competitors?
- Not yet. This is owned-only tracking.
- Is this the same as Instagram analytics?
- No. Threads analytics are more limited than Instagram’s API.
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Q: Is a repost like a retweet?
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Yes.
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