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Social Refresh Cycles

Zoomph’s social refresh cycles are designed to prioritize real-time accuracy for recent content while efficiently maintaining long-term historical data coverage across platforms.

Social Type

Authenticated

Non Authenticated

Facebook

""day": posts created in the last 24 hours are refreshed if haven't been fetched in the last 2 hours.


"week": posts between 1 and 7 days old are refreshed if haven't been fetched in the last 12 hours.


"year": posts between 7 and 365 days old are refreshed if haven't been fetched in the last 24 hours.


"overYear": posts older than a year are refreshed only if haven't been fetched in the last 90 days

  • New posts every 1 hrs
  • Update videos every 1 hrs

Instagram

"day": posts created in the last 24 hours are refreshed if comments haven't been fetched in the last 2 hours.


"week": posts between 1 and 7 days old are refreshed if comments haven't been fetched in the last 12 hours.


"year": posts between 7 and 365 days old are refreshed if comments haven't been fetched in the last 24 hours.


"overYear": posts older than a year are refreshed only if comments haven't been fetched in the last 90 days or before a forced update date (_forceUpdateBefore)

Metrics & Url Refreshes Combined

"daily":
First 100 posts are updated on a daily basis for every business handle

"weekly":
Skip first 100 posts and update upto 1 year of data 

Instagram Threads

""day": posts created in the last 24 hours are refreshed if they haven't been fetched in the last 2 hours.


"week": posts between 1 and 7 days old are refreshed if they haven't been fetched in the last 12 hours.


"year": posts between 7 and 365 days old are refreshed if haven't been fetched in the last 24 hours.


"overYear": posts older than a year are refreshed only if haven't been fetched in the last 90 days

N/A

X

Refreshes stop if quota reaches 40 million

Daily” exclude retweets 

  • 2x updates within first 24 hours 
    • 11-12 hrs old
    • 22-23 hrs old
  • 1x update 48hrs after publish date/time 
  • 1x update 7 days after publish date/time 
  • 1x update 29 days after publish date/time 

Refreshes stop if quota reaches 40 million

Daily” exclude retweets, follower > 50k

  • 7 days older posts
  • 29 days older posts

Hourly”  exclude retweets, follower > 10k

  • Posts 22-23 hrs old

Monthly”  exclude retweets, follower > 20k

  • Refresh triggers on 10th of every month
  • Posts in 3 quota cycles, eg: ig refresh was on July 10th, 2025
    • Feb-Mar 2025
    • Nov-Dec 2024
    • Sep-Aug 2024




Youtube

  • New videos (Ingestion) every 6 hrs
    • 50 most recent videos on the playlist get ingested per channel 

  • Update video metrics:
    • Videos ≤60 days old: update if not refreshed in 12 hrs
    • Videos 61–365 days old: update if not refreshed in 7 days
    • Videos >1 year old: update if not refreshed in 30 days
  • New videos (Ingestion) every 6 hrs
    • 50 most recent videos on the playlist get ingested per channel 

  • Update video metrics:
    • Videos ≤60 days old: update if not refreshed in 12 hrs
    • Videos 61–365 days old: update if not refreshed in 7 days
    • Videos >1 year old: update if not refreshed in 30 days

Twitch

  • New videos every 30 mins
  • Updates upto 3 days older posts
 

LinkedIn

  •  "new": posts are discovered every 4 hours (fetched from the latest LastModifiedTime forward). All stats including impressions are fully updated.

 

  •  "twoMonths": posts up to 2 months old are fully re-fetched every week (Monday 7:00 AM UTC). All stats including impressions are fully updated.

  •  "all": all posts (including older ones) are re-fetched once a month (1st Sunday, 7:00 AM UTC). For posts older than 12 months, UniqueImpressionsCount and ImpressionCount are not updated (existing values preserved).

N/A

TikTok Search

N/A

New content fetch and refresh of up to 10 most recent posts every 12 hours

Additional content refresh

  • 24-48h old posts (if not already refreshed during new content fetch)
  • 7-9 days old posts
  • 30-36 days old posts