Our Audience Insights has a criterion for finding profile based interests and passions. We've created a predefined list of various interests and passions that are derived from a combination of social characteristics such as who they follow, what they post about, who they interact with, and how they self-identify.
The following is our groups of interests and passion we've identified, each with their own sub-groups. We continually add to this list, and if there any interests or passions that you would like to see added, let us know!
| General Interests | Sports Interests | NFL Team Loyalties | Food and Beverage Preferences |
| Airlines | American Football | Arizona Cardinals Die Hard Fan | Beer |
| Consumer Appliances | Basketball | New York Giants Die Hard Fan | Wine |
| Energy | International Football | Indianapolis Colts Die Hard Fan | Donuts |
| Household Goods | Ice Hockey | Philadelphia Eagles Die Hard Fan | Fast Food |
| Sports Betting & Gambling | Baseball | Jacksonville Jaguars Die Hard Fan | Alcoholic Beverages/Spirits |
| Watches / Timepieces | Cricket | Carolina Panthers Die Hard Fan | Coffee |
| Footwear | Racquet Sports | Chicago Bears Die Hard Fan | Soda |
| Bowling | Combat Sports / MMA / UFC | Detroit Lions Die Hard Fan | Organic Food |
| Quick Service Restaurants | Fitness | 49ers Die Hard Fan | Meat |
| Drones & RC | Golf | Cleveland Browns Die Hard Fan | Vegetarian Food |
| Drawing & Sketching | Running |
Washington Commanders Die Hard Fan |
Sweets & Confectionery |
| Food | Watersports | Tampa Bay Buccaneers Die Hard Fan | Tobacco Products |
| Canadian Art & Culture | Bicycling | Green Bay Packers Die Hard Fan | Pizza |
| Music | Winter Sports | Kansas City Chiefs Die Hard Fan | Vegan |
| Roller Coasters | Motorsports | New Orleans Saints Die Hard Fan | Gin Drinker |
| Music & Film Festivals | Extreme Sports | New England Patriots Die Hard Fan | Rum Drinker |
| Graphic Art | Esports | Minnesota Vikings Die Hard Fan | Scotch Whisky Drinker |
| Nightlife | Fantasy Leagues | Buffalo Bills Die Hard Fan | Tequila Drinker |
| Cooking | Mainstream Global Sports | Cincinnati Bengals Die Hard Fan | Vodka Drinker |
| Blogging & Vlogging | NBA | Los Angeles Rams Die Hard Fan | Whiskey Drinker |
| Crafts (Knitting, Sewing, etc) | NFL | Seattle Seahawks Die Hard Fan | Cognac Drinker |
| Sports | NHL | Baltimore Ravens Die Hard Fan | Soft Drinks |
| Chess & Board Games | MLB | Miami Dolphins Die Hard Fan | Sports Drinks |
| Puzzles | MLS | Pittsburgh Steelers Die Hard Fan | Energy Drinks |
| Pop Culture & Cosplay | MMA | Tennessee Titans Die Hard Fan | Fruit Juice |
| Dance | Mainstream US Sports | Denver Broncos Die Hard Fan | Craft Beer |
| Guns & Firearms | Fans of Men's Golf | Houston Texans Die Hard Fan | |
| Fashion & Beauty | NCAA Basketball Fan | New Jersey Jets Die Hard Fan | |
| Consumer Electronics | Canadian Sports | Atlanta Falcons Die Hard Fan | |
| Gaming | The Masters (Golf) | Las Vegas Raiders Die Hard Fan | |
| Healthy Living | President's Cup (Golf) | Dallas Cowboys Die Hard Fan | |
| Pets | Solheim Cup (Golf) | Los Angeles Chargers Die Hard Fan | |
| Dining Out | Dutch Football Fans | ||
| Home Projects & DIY | PGA Tour (Golf) | ||
| Reading | European Tour (Golf) | ||
| Travel | Asian Tour (Golf) | ||
| Arts | LPGA (Golf) | ||
| Automotive | Ryder Cup (Golf) | ||
| Outdoors | US Open (Golf) | ||
| British Open (Golf) | |||
| PGA Championship (Golf) | |||
| Music Interests | Movie Interests | Purchase Affinity | Personality Traits |
| Pop Music | Horror | Likes a Deal | Inventive & Curious |
| Hip-Hop & Rap Music | Drama | Affinity for Value Brands | Consistent & Cautious |
| Jazz Music | Comedy | Affinity for Luxury Brands | Efficient & Organized |
| Classical & Opera Music | SciFi & Fantasy | Easygoing & Carefree | |
| Country & Folk Music | Documentaries | Outgoing & Energetic | |
| Rock Music | Romance | Friendly & Compassionate | |
| Blues & R&B Music | TV | Analytical & Detached | |
| Electronic Music | Movies | Solitary & Reserved | |
| Reality TV | Sensitive & Nervous | ||
| Talk Shows | Secure & Confident | ||
| Action | |||
| Bollywood | |||
| Political Leaning | Family | Device Preferences | Religion |
| Liberal | Married | Android | Atheist |
| Conservative | Parent | Apple | Christian |
| Libertarian | Single | Mormon | |
| Mother | Islam | ||
| Father | Hindu | ||
| Jewish | |||
| Buddhist | |||
| Geography | Opinions | Employment | |
| Las Vegas Locals | Extremism | IT Professional | |
| Urban Dweller | Politics | Marketing Professional | |
| Suburbanite | International/Global Affairs | Military Employed | |
| Rural Dweller | Poverty | Sportsperson | |
| Pennsylvannia | LGBTQ | Businessperson | |
| USA | Immigration | Medical Professional | |
| Armenia | Animal Rights | Educator | |
| Azerbaijan | Taxes | Media Professional | |
| Belarus | Healthcare | Entertainer | |
| Georgia (Europe) | Women's Rights | Retired | |
| Kazakhstan | Our Planet | Diplomat | |
| Lithuania | Celebrity Gossip | Government/Federal Worker | |
| Moldova | Financial Markets | Executive | |
| Russia | Religion | Salesperson | |
| Turkey | Real-Estate Professional | ||
| Ukraine | Travel & Hospitality | ||
| Belgium | Accounting/Finance | ||
| Denmark | HR / Human Resources | ||
| Norway | IT Operations | ||
| Finland | IT Executive | ||
| Netherlands | Enterprise Architect | ||
| Monaco | Developer/IT Analyst | ||
| Greece | Cross LOB Executive | ||
| Portugal | IT Decision Maker | ||
| Romania | Business Decision Maker | ||
| Estonia | |||
| Latvia | |||
| New Zealand | |||
| Australia | |||
| France | |||
| Hungary | |||
| California | |||
| China | |||
| Philippines | |||
| Malaysia | |||
| Thailand | |||
| Vietnam | |||
| South Korea | |||
| Cambodia | |||
| Singapore | |||
| Myanmar | |||
| Laos | |||
| Brunei | |||
| Timor-Leste | |||
| Indonesia | |||
| Austria | |||
| Canada | |||
| Czech Republic | |||
| Slovakia | |||
| Sweden | |||
| Switzerland | |||
| Italy | |||
| Spain | |||
| Germany | |||
| United Kingdom | |||
| Japan | |||
| Luxembourg | |||
| India | |||
| Taiwan | |||
| Poland | |||
| Brazil |