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Facebook Reach Metric Update (June 2026)

We're making a small update to Facebook reporting in Zoomph to align with changes introduced by Meta.

What’s Changing?

Reach will continue to be available in Zoomph

Reach is not going away. Beginning with our June 17th, 2026 release, Facebook Reach will use Meta’s updated measurement source for newly published content.

  • Content published before the release date will continue using the current Reach source.
  • Content published after the release date will use Meta’s new Reach source.

Your historical reporting remains unchanged.

Facebook Reels Unique Impressions will be removed

Meta is retiring the Facebook Reels Unique Impressions metric and has not provided a replacement. As a result, this metric will no longer be available in Zoomph following the release.

What to Expect

  • Historical reporting will remain exactly as it is today.
  • Reach will continue to be available across your reporting and dashboards.
  • You may notice differences when comparing Reach values for content published before and after the transition, as Meta’s updated methodology will be used for new content.
  • Backfilled data will follow the appropriate measurement source based on the content’s publish date.

Do I Need to Do Anything?

No action is required.

If you have any questions, please contact your Zoomph Account Manager or reach out to support@zoomph.com.


Frequently Asked Questions

Q: Will historical Impressions be deleted?

A: No. Reach data for content created before June 17, 2026 will remain available in Zoomph.

Q: If I use the API, do I need to update my API integrations?

A: No. 

 Need Help?

If you have questions about these changes or need support with custom integrations or exports, please reach out to your Zoomph Account Manager or contact us at support@zoomph.com.