The process and details behind authenticating social media profiles to Zoomph.
Social Media Account Authentication is a function that allows a social media profile to be connected to the Zoomph platform. Account authentication is required for two purposes:
- Authenticating owned and operated social profiles allows Zoomph access to all of the true impression and engagement metrics from your organizations owned social profiles. This also provides us access to additional content types such as Instagram Stories.
- Authentication is also required for Zoomph to track earned and other non-owned social content on your organization's behalf.
If your organization uses other social media publishing or management tools, authentication with Zoomph is similar to that of those platforms.
That said, the Zoomph platform does not allow for editing, updating, or publishing to your organizations social profiles. Zoomph only uses the authentication to track and read content and metrics.
Authentication with each social platform unlocks access to data and metrics each platform considers proprietary to the social profile owner. An outline of the data available between authenticated, and non-authenticated accounts is below:
| Twitter Authenticated | Twitter Non-authenticated |
| Impressions (true impressions available from Twitter's native analytics site) | Projected Impressions: for non-authenticated Tweets, Zoomph projects impressions using a proprietary model that analyzes follower and engagement data to project impressions |
|
Engagements + Interactions (public engagements i.e. # of likes, retweets, replies as well as private interaction numbers such as link clicks) |
Engagements (public engagements i.e. # of likesm retweets, and replies. Clicks and other interaction types are not available) |
|
Video Views |
Video Views are not available for non-authenticated profiles, but Zoomph will project video views in order to properly value video content for non-authenticated video content |
| Instagram Authenticated | Instagram Non-authenticated |
| Tracking of feed posts and stories from the authenticated profiles | Tracking of feed posts from business or creator profiles (stories are not available) |
| Tracking of comments on owned posts, and @mentions of your profile | Tracking of posts using a hashtag (these posts are anonymized) |
| Impressions (true impressions available from Twitter's native analytics site) | Projected Impressions: for non-authenticated Tweets, Zoomph projects impressions using a proprietary model that analyzes follower and engagement data to project impressions |
|
Engagements (likes + comments) |
Engagements (public engagements i.e. # of likesm retweets, and replies. Clicks and other interaction types are not available) |
|
Video Views |
Video Views are not available for non-authenticated profiles, but Zoomph will project video views in order to properly value video content for non-authenticated video content |
|
Instagram Story Metrics (impressions, taps forward, taps back, replies, exits) |
Instagram stories are not available |
| Facebook Authenticated | Facebook Non-authenticated |
| Impressions (true impressions available from Twitter's native analytics site) | Projected Impressions: for non-authenticated Tweets, Zoomph projects impressions using a proprietary model that analyzes follower and engagement data to project impressions |
|
Engagements (public engagements i.e. likes, comments, shares, and all reaction types + click interactions) |
Engagements (public engagements i.e. likes, comments, shares, and all reaction types. Clicks and other interaction types are not available) |
|
Video Views |
Video Views are not available for non-authenticated profiles, but Zoomph will project video views in order to properly value video content for non-authenticated video content |
YouTube and Twitch profiles are required in the authentication in order to track videos and streams, however, the same data and metrics are currently available for all content so only one account for each platform is needed for authenticated.
Below are the steps for social account authentication – feel free to connect us with the person on your side who will be able to login and authenticate.
- Login to Zoomph, and navigate to the Connected Accounts page here: https://admin.zoomph.com/settings/connectedaccounts
- Click Add Account in the top-right corner, and follow the prompts for each platform.
- Twitter: If there are multiple twitter accounts, you’ll need to connect each individually by going through the process for each Twitter profile you manage.
- Facebook/Instagram: connect the Facebook Business Manager profile that has admin access to the relevant FB and IG Business profiles. If one person owns all of the profiles, you can connect just their profile once, and enabled all of the relevant pages in the authentication process. Please make sure all settings are enabled to “Yes” through the authentication process
- YouTube: similar to Twitter, please connect each account individually if there are multiple YT channels.