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      PLATFORM GLOSSARY

      Review all the social and platform terms you need to know!

      Projects: this allows for you to group feeds, workflows, and reports together for organizational purposes. 

      Reports: these are where you will find any custom reports that have been created. Clients use these to track partners, competition, and owned assets. 

      Feeds: We refer to the feed as the net you cast out onto social media. This process allows "social listening" or monitoring of specific accounts, events, people hashtags, campaigns, etc.

      • Organic posts: Total number of posts across all platforms, excluding retweets and comments 

      • Impressions: The true number of times a post has been viewed.  True Impressions are available for posts from owned profiles that are authenticated with Zoomph. These impression numbers come directly from each respective platform's analytics data. 

      • Projected Impressions: The projected number of times a post has been viewed. For posts from unauthenticated social accounts, Zoomph projects the impressions on a post based on a statistical regression model that measures the number of engagements the post receives, the number of followers the author has, and the content type (text, photo, video) of the post 
          • True impressions are provided for authenticated accounts

      • Engagements: Total number of engagements on posts. This includes engagements such as likes, retweets, comments, shares, and reactions. This does NOT include click interactions on posts. 

      • Engagement Rate: Number of engagements divided by number of impressions on a post or posts. This measures the rate at which a post is engaged with by those who view it. The engagements used here are the number of likes, retweets, comments, reactions, shares, etc. Click interactions are not included in this calculation.

      • Engagements + Interactions: Currently only available for owned, authenticated Tweets - this is the number of likes, retweets, and replies, plus the number of click interactions on a Tweet. Click interactions include media views, hashtags clicks, profile clicks, etc. This number will match the engagement number reflected on Twitter's native analytics dashboard. 

      • Reach: Total number of unique profiles that saw a social post. Reach is available on a post-level basis for owned, authenticated Facebook and Instagram posts. On aggregate, Zoomph estimates reach over multiple posts through an algorithm that projects duplicate profiles across multiple posts and platforms.  

        • Follower Interaction Rate: Number of engagements divided by number of followers. This measures the rate of followers that engage with a profile's post(s).

        • Social Value: The full equivalent media value of a social post based on impressions, video views, and engagements. Social value is measured by analyzing post viewership and engagement metrics against industry-standard CPM, CPE, and CPV rates.

        Audiences: This tab allows you to analyze audience demographics you may be interested in, you can talk to your customer rep for more info on how to create and understand the insights.

        • Zoomph’s audience data is based entirely on Twitter data from ~350 million anonymous users.  Within this feature, Zoomph can create curated audiences for you and enable you to dig deeper into their demographics, as well as compare them against other audiences. 
          • Affinities: presents the audience's interests in or about a specific individual/industry category based on the behavior they exhibit on social media 
          • Zoomph bases this off accounts followed, engagements with accounts, and specific terminology used in the bio of a profile. 

          Workflows

          Workflows are “tags” that help you sort and filter content within your feeds.

          Logo Detection: Zoomph’s Logo Detection is able to comb through all content within the feed and search for logo exposures. Whether you are looking to track your partners, or want to see what logos appear in your content the most, this offering gives you insights into the logo exposure performance.       

          Logo Impressions: An estimate of the number of impressions that a brand logo would have received across video and image content

          Brand Valuation: The discounted media value created for a brand that is either branded on a post or whose branding is present in the post-media

          Detected Seconds: The total number of seconds of brand exposure in video content

          Video Views: The number of views for VOD video content

          Average Concurrent Views: The average number of viewers of a live stream across the duration of the stream

          Asset Detection: This feature of our platform gives you the ability to track the performance of any paid assets you may have. This includes most kinds of signage and branded items. For example, jumbotrons, LED Ribbons, jersey and helmet patches, shoes, social watermarks, and more. Our platform then analyzes the asset exposure and provides the necessary performance metrics.

          Filter: A filter is a helper tool that follows you around the platform to help you sort and track content 

          • Date: by default, it will show only the last 30 days, but you can change it to be whatever date range you want, all the way down to the hour of the day 

          • Content-Type: you can filter content by the kind of post it is, text-only, photo, or video 

          • Data Source: allows you to filter content source between platforms 

          • Logo: If  you use our Logo AI, you can type in the logo name you want to see here 

          • Audience:  This tab allows you to analyze audience demographics you may be interested in, you can talk to your customer rep for more info on how to create and understand the insights.

          Other Metrics 

          • Projected Impressions: The projected number of times a post has been viewed. For posts from unauthenticated social accounts, Zoomph projects the impressions on a post based on a statistical regression model that measures the number of engagements the post receives, the number of followers the author has, and the content type (text, photo, video) of the post 
          • CPM:  Impression value is determined by calculating the industry-standard price for 1000 social impressions. This is a measure of social media advertising costs.
          • CPE: Engagement value is calculated by multiplying the number of engagements by the industry-standard value for a social engagement.
          • CPV: Video value is calculated by multiplying the number of views by the industry-standard value for video views
          • Retweets: Number of retweets for Twitter activity
          • Likes: Number of likes for Twitter, Instagram, Facebook, and YouTube
          • Shares: Number of shares for Facebook activity
          • Love Reactions: Number of love reactions for Facebook activity
          • Wow Reactions: Number of wow reactions for Facebook activity
          • Haha Reactions: Number of haha reactions for Facebook activity
          • Sad Reactions: Number of sad reactions to Facebook activity
          • Angry Reactions: Number of angry reactions for Facebook activity
          • Comments: Number of comments for the posts
          • All Reactions: Total number of reactions for Facebook activity
          • Dislikes: Number of dislikes for YouTube activity
          • Likes On Comments: Number of likes on comments
          • Comments On Comments: Number of sub-comments on comments