We’re continuously evolving to meet your needs, and we’re excited to share our most recent updates and upcoming features. Here’s a breakdown of what’s new and what’s been released.
Zoomph Product Change Log
Zoomph Feature and Bug Updates: February 17th, 2025
New Social Analytics Dashboard (Beta Access!)
We’re excited to introduce our NEW Social Analytics Dashboard, now available in Beta! If you’re interested in early access, just reach out to your account manager—we’d love to hear your feedback.
Current and Upcoming Updates to Instagram Metrics:
Instagram Carousels:
Over the past few weeks, we’ve made a number of improvements to better support filtering and reporting on Instagram Carousels as well as adapt to some changes from Instagram's API. As part of these updates, we discovered a temporary bug that slightly altered some impressions, video views, engagements for some owned Instagram Carousels posts with videos such that the metrics were not matching exactly what was being reported from Instagram.
We’ve now resolved this, ensuring all metrics on affected posts align exactly with Instagram’s API. You might see minor adjustments in metric totals for Instagram Carousels, but rest assured—these metrics now come directly from Instagram.
Video Views and New Metrics:
On January 8th, 2025, Instagram removed the traditional "video views" as a metric from their API as the shift their platform to using "Views" as the primary consumption metric. As a result, we will no longer provide video views (true or projected) for Instagram content. Instagram content will still have "Impressions" and/or "Plays" as the primary metrics while we work on integrating the new "Views" metric.
On January 21, 2025, Meta announced upcoming changes to the Instagram API, including metric updates and deprecations by April 2025. You can check out their full announcement here.
One key change: “Impressions” will be replaced by “Views” as the primary way to measure how often content is seen. This update has already gone live in the Instagram app, and their API will soon follow suit. Another related change is that "Video Views" and "Plays" will be deprecated for video content, and the new "Views" metric will be the primary KPI for videos.
To stay ahead, Zoomph will be updating our platform to support the new metrics and remove deprecated ones in the coming. We’ll provide full details before these changes go live, so stay tuned!
YouTube Logo Detection Disruptions
In mid-January, we shared an issue preventing YouTube content from being scanned for logo exposure. Unfortunately, YouTube has introduced new restrictions that affect our ability—as well as that of other services and providers—to run logo detection on YouTube content.While we don’t yet have an immediate solution, our team is actively working with YouTube to find a resolution and exploring alternative approaches. We anticipate this issue may persist for several weeks, but please know we’re fully committed to finding a solution as quickly as possible. We’ll keep you updated as we learn more.
New Enhancements
Released: February 15, 2025
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Instagram Carousel Filter
You can now filter by Instagram carousels across content, overviews, and reports! This makes it easier to focus specifically on measuring carousel performance. We plan to expand this functionality to include other networks soon.
Released: January 15, 2025
- Update to the Zitem Card Update – Twitter Link Clicks & More:
The green-highlighted metrics in your screenshot relate to specific Twitter API data points, and here's what each represents:
- Update to the item modal taxonomy for consistency:
We’re replacing the “Branded Post” label in the view insights with “Text Mentions” to align more closely with the Brand Report metrics.
- Add Additional "Posts to Show" Option for Content Discovery Page
- We know will have 150 & 200..
- Product Update: EOD Release
Released: October 10, 2024
We’ve enhanced the social, brand, and benchmark reports by adding new time range options: Year-to-Date (YTD), Last 12 Months, Last 24 Months, and Last 36 Months. -
Product Update: Backfill Feature
Released: October 14, 2024
We’ve made updates to the backfill feature:- Full Backfill: Quickly import and backfill all items in the feed.
- Targeted Backfill: Backfill content from a specific source (e.g., Twitter).
- Search and Select: Use the search bar to find and backfill specific sources (e.g., Bleacher Report, MLB on Fox).
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Data/Metrics: X/Twitter Metrics Upgrade
Released: July 31, 2024- Added impressions for non-authenticated tweets.
- New metrics for promoted posts.
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Broadcast: Enhanced RSN Viewership Data
Released: July 30, 2024
More detailed viewership data for regional sports networks. -
Benchmark: Started Logo Scanning on Videos for WNBA/NWSL
Released: July 20, 2024
New logo scanning capabilities for women’s sports leagues. -
Benchmark: Logo Training for 20 Jersey/Helmet Partners
Released: June 30, 2024
Enhanced logo recognition training for key partners. -
Broadcast: Broadcast Data Quality Improvements
Released: June 10, 2024
Increased accuracy and reliability of broadcast data. -
Social: Broke Out Organic vs. Paid Impressions in Post Export
Released: May 30, 2024
View and compare organic and paid impressions directly in your post exports. -
Benchmark: Motorsports List
Released: May 15, 2024
Added logo scanning for motorsports video content. -
Broadcast: New Brand Reporting Dashboard for Broadcast
Released: May 5, 2024
Enhanced reporting tools for broadcast data insights. -
Social: Campaign Tag Filtering
Released: April 20, 2024
Improved filtering options for campaign data. -
Data/Metrics: Logo and Asset Detection Improvements Phase 1
Released: April 15, 2024
Enhancements to our logo and asset detection capabilities. -
Broadcast: New Brand Exposure and Valuation for Broadcast
Released: April 10, 2024
Understand the value and exposure generated by your broadcast assets. -
Benchmark: Global Soccer/Football Leagues Reports
Released: March 30, 2024
Expanded reporting for global football leagues, including Europe, North/South America, Asia, and Africa. -
Social: New Branded Content Score
Released: March 20, 2024
Analyze the effectiveness of your branded content with this new scoring system. -
Broadcast: Broadcast Viewership Dashboard
Released: March 15, 2024
New dashboard to help you visualize and analyze viewership across broadcasts. -
Benchmark: Marquee Asset Benchmark Reports
Released: March 5, 2024
Benchmark reports for key assets, including NBA jersey patches and MLS kits. -
Social: Simpler Brand Export Functions
Released: February 20, 2024
Streamlined export features for your brand data.