After your feed has collected content, it's time to get in touch with your influencers. These are the people who are generating the most attention in your feed based on ZPoints™.
Influencers provide a great way to scale across your target audiences and can become ambassadors of your brand. You can partner with influencers to help drive and spread your messaging to different audiences that trust that person.
Influencer Discovery is under the Monitoring tab in your left nav menu.
Here, you'll see the social media accounts that driving the most attention in the context of a feed. These are the people and brands that are posting the most influential content in your feed and are contextually relevant to your audience.
On the Influencers List, you will see the information about the author including their handle and profile bio along with their influencer score, the ZPoints™ of their most engaging post, and the total number of posts they've authored in your feed.
To the right of the Influencers list is an Activity widget displaying the recent posts from your influencers.
Tracking and Connecting to Influencers
After discovering potential influencers, it's time to start taking action. You can start by tracking someone's content and learning about their social personalities.
If you hover over a particular author, an Actions menu will appear with a few different tools.
Within the Actions menu, you can:
- Open the Author Card to learn more about the person's social profile and associations. Use the Author Card to create for personable connections with each influencer.
- Track the authors social content in a new or existing feed. This will add content from and mentioning the author to a feed.
- View their engagement report to see of the the author engages in the conversations you're tracking.
- Take moderation actions such as auto-approving their content for any visuals you create.
Similar to our insights pages, you can apply a number of advanced filters to your influencers list to ensure you're locating people who are most relevant to your needs.
You can also print and export your lists as well as save shortcuts to your influencers as your list.
