How To: Broadcast Reporting

Linear Broadcast is now live in Zoomph! Learn how to set up a Broadcast specific report.

When would you curate a Broadcast Report?

• For Prospective Client Pilot 
• For Exisiting Client Pilot 
• For New Linear Broadcast Client 

How to Set Up Broadcast Content View 

After the feed and AI have been configured and completed:

• If the broadcast content is in the same feed as social content, create a Broadcast tag 
  • Use the "Source" condition in Basic Edit
• Follow the same set up as a Brand Report (minus the Text Valuation) 
  
  • Use "Broadcast" tag or any relevant tag in Filter A, if necessary 
  • Or Pair the Tag in Filter B with Logo AI Tag

{
    "filterA": [
        {
            "query": "tag:\"Broadcast\"",
            "name": "",
            "description": "",
            "brands": null
        }
    ],
    "filterB": [
        {
            "query": "tag:\"Logo AI:Coca-Cola\"",
            "name": "Coca-Cola",
            "description": "",
            "brands": [
                "Coca-Cola"
            ]
        },
        {
            "query": "tag:\"Logo AI:Nissan\"",
            "name": "Nissan",
            "description": "",
            "brands": [
                "Nissan"
            ]
        },
        
        {
            "query": "tag:\"Logo AI:Gatorade\"",
            "name": "Gatorade",
            "description": "",
            "brands": [
                "Gatorade"
            ]
        }
    ],
    "metrics": [
    "FullMediaValue",
    "BrandValueScore",
    "AdValue",
    "NumHouseholds",
    "brandValuation"
    ]
}

{
    "filterA": [
        {
            "query": """,
            "name": "",
            "description": "",
            "brands": null
        }
    ],
    "filterB": [
        {
           "query": "tag:\"Broadcast\" AND tag:\"Logo AI:Coca-Cola\"",
            "name": "Coca-Cola",
            "description": "",
            "brands": [
                "Coca-Cola"
            ]
        },
        {
            "query": "tag:\"Broadcast\" AND tag:\"Logo AI:Nissan\"",
            "name": "Nissan",
            "description": "",
            "brands": [
                "Nissan"
            ]
        },
        
        {
            "query": "tag:\"Broadcast\" AND tag:\"Logo AI:Gatorade\"",
            "name": "Gatorade",
            "description": "",
            "brands": [
                "Gatorade"
            ]
        }
    ],
    "metrics": [
   "FullMediaValue",
    "BrandValueScore",
    "AdValue",
    "NumHouseholds",
    "brandValuation"
    ]
}

 

 

JSON Filters 

],
    "metrics": [
     "FullMediaValue",
    "BrandValueScore",
    "AdValue",
    "NumHouseholds",
    "brandValuation"
    ]
}

How to Set Up Broadcast Content View 

• Go to Saved Filters 
• Create New Filter 
• Select Broadcast Report from the Dropdown
  • This will default all metrics to Broadcast, no Social metrics will be available.