Learn how to curate a Brand Report for Partners, Content Series and Earned Content.
Our New Brand Report (Spring 2022), can be set up exactly like our original feature in 2021, but now it has many more capabilities!
When would you curate a report?
There are few instances in which clients ask for a Brand Report:
1. A team wants to see their branded content for a partner(s) in a dashboard view.
2. A team wants to see their campaigns' performance and rank them.
3. A brand client wants to track their exposure across multiple clients.
How to Set Up Branded Content View
{
"filterA": [
{
"query": "tag:\"\"",
"name": "",
"description": "",
"brands": null
}
],
"filterB": [
{
"query": "tag:\"Text Mention:State Farm\" OR tag:\"Logo AI:State Farm\"",
"name": "State Farm",
"description": "",
"brands": [
"State Farm"
]
},
{
"query": "tag:\"Text Mention:American Airlines\" OR tag:\"Logo AI:American Airlines\"",
"name": "American Airlines",
"description": "",
"brands": [
"American Airlines"
]
},
{
"query": "tag:\"Text Mention:FTX US\" OR tag:\"Logo AI:FTX US\"",
"name": "FTX US",
"description": "",
"brands": [
"FTX US"
]
}
],
"metrics": [
"OrganicPosts",
"Engagements",
"brandValuation",
"Impressions",
"SocialValue"
]
}
How to Set up Campaign View
{
"filterA": [
{
"query": "tag:\"\"",
"name": "",
"description": "",
"brands": null
}
],
"filterB": [
{
"query": "tag:\"Silver Seats\"",
"name": "Silver Seats- Coors Light",
"description": "",
"brands": [
"Coors Light"
]
},
{
"query": "tag:\"Keys to Game\"",
"name": "Keys to the Game - Toyota",
"description": "",
"brands": [
"Toyota"
]
},
{
"query": "tag:\"Play of the Month\"",
"name": "Play of the Month - Corona",
"description": "",
"brands": [
"Corona"
]
},
{
"query": "tag:\"Projected Lineup\"",
"name": "Projected Lineup - Druva",
"description": "",
"brands": [
"Druva"
]
}
],
"metrics": [
"OrganicPosts",
"brandValuation",
"Engagements",
"Impressions",
"SocialValue"
]
}
How to Set Up Brand Client View
{
"filterA": [
{
"query": "tag:\"Text Mention:Vistaprint\" OR tag:\"Logo AI:Vistaprint\"",
"name": "",
"description": "",
"brands": [
"Vistaprint"
]
}
],
"filterB": [
{
"query": "tag:\"Boston Celtics\"",
"name": "Boston Celtics",
"description": "",
"brands": [
"Vistaprint"
]
},
{
"query": "tag:\"Angel City FC\"",
"name": "Angel City FC",
"description": "",
"brands": [
"Vistaprint"
]
},
{
"query": "tag:\"Los Angeles Rams\"",
"name": "Los Angeles Rams",
"description": "",
"brands": [
"Vistaprint"
]
},
{
"query": "tag:\"San Jose Sharks\"",
"name": "San Jose Sharks",
"description": "",
"brands": [
"Vistaprint"
]
},
{
"query": "tag:\"Chicago Cubs\"",
"name": "Chicago Cubs",
"description": "",
"brands": [
"Vistaprint"
]
}
],
"metrics": [
"OrganicPosts",
"Impressions",
"SocialValue",
"BrandValuation",
"LogoImpressions"
]
}
* Notice that Filter A is filled out here, this tells the report to start its query for only data that concerns the Logo or Text Exposure of the brand, and then sort it by different team.
Do's and Dont's Of Brand Reports
Do:
- Have the correct Logo Label
- Match the Tags to the Logo Label
- Build out a Logo Workflow and PTV, before configuring
Don't:
- Leave the brand query blank (the entire report is built around that)
- Fill out Filter A, unless its like the above example, or a specific tag is needed for accuracy
- Don't use the &'s "amp;" from the xml code when creating the JSON.