Platform Overview
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      Content Page Broadcast

      The Content Page in Zoomph provides a detailed overview of broadcast content, offering tools to manage, analyze, and filter media related to events such as sports broadcasts.

      Key Features of the Content Page


      • Content Tiles: Each tile represents a broadcast or event, displaying key details such as:
        • Network: The channel that aired the content (e.g., TBS, Fox Sports).
        • Event: Details like the home and away teams, market type (e.g., national), and the local broadcast time.
        • Media: Includes relevant photos, videos, or text associated with the broadcast. You can preview the content directly in the tile.
        • Tags: Related hashtags or keywords are listed to help identify the content (e.g., MLB, New York Yankees).
        • View Insights Button: Clicking this button takes you to a detailed analysis of that specific content, including metrics like impressions, engagements, and media value.

      Accessing Broadcasts


        • Broadcast Information: Each content tile provides details about the associated broadcast event. You can see the home and away teams, the local broadcast time, the duration, and whether the broadcast was a national or local event.
        • Broadcast Assets and Content: The media associated with each broadcast (photos, videos, and more) can be reviewed directly in the tiles, giving you a visual overview of what was shown during the event. This helps you assess the visibility of sponsors, brand exposure, and key moments from the broadcast.

      Filtering and Sorting Options


      Located on the right-hand side, the filter panel allows you to narrow down and customize the content you see:

        • Date Range: Filter content by specific date ranges to focus on broadcasts within a particular time frame.
        • Tags: Filter by hashtags or keywords to quickly locate specific types of content or events.
        • Image Classification: Filter content based on the image classification, such as logo detection. This is helpful if you want to analyze how brand logos were displayed during the broadcast.

      Managing Content


      At the top of the page, you’ll find options to:

        • Search: Use hashtags, handles, or keywords to search for specific content.
        • Export Content: Export content and related insights as needed using the Export CSV feature.

      How to Use the Content Page Effectively


        • Organize Broadcast Media: The content page serves as a visual content management system where you can easily find, preview, and analyze broadcast media from various events.
        • Analyze Broadcast Performance: Use the View Insights button to dive deeper into each broadcast’s performance. This allows you to assess the effectiveness of the content, such as engagement rates and the value of media impressions.
        • Filter for Specific Broadcasts: The filtering system helps you quickly locate the content you're looking for—whether it's video highlights of a specific event, a sponsor’s exposure, or social media posts tied to a broadcast.

      This page is a powerful tool for managing your broadcast content, providing easy access to media and insights while helping you stay organized across multiple events.



      Broadcast Insights Modal 


      The Broadcast Post Insights modal provides a detailed overview of a specific broadcast's performance, allowing you to quickly view key metrics, related content, and classification details.


      Broadcast Information (Left Side)


        • Network: The channel that aired the broadcast (e.g., TBS).
        • Event: Details such as the home and away teams (e.g., Kansas City Royals vs. New York Yankees).
        • Local Broadcast Time: Displays the local start time of the broadcast (e.g., 8:00 PM on October 10th, 2024).
        • Duration: The total length of the broadcast (e.g., 2 hours and 52 minutes).
        • Market Name: Shows the type of market the broadcast aired in (e.g., National Programming).
        • Thumbnail/Preview: A preview image from the broadcast, giving a visual snapshot of the event.
        • Posted On: The exact date and time the broadcast content was posted.
        • Last Refreshed: Information regarding when the data was last updated.

      Post Insights (Right Side)


        • Average Audience: Displays the average number of viewers who tuned in to the broadcast (e.g., 3,657,359 viewers).
        • Duration: The total runtime of the broadcast, reaffirming the length of the broadcast event.

      Tags


        • Displays all relevant tags related to the broadcast, such as:
          • Teams (e.g., Kansas City Royals, New York Yankees)
          • Event type (e.g., MLB)
          • Programming type (e.g., National Programming)

      You can also filter content by these tags, allowing for quick sorting of similar broadcasts or content types.

      How to Use the Broadcast Post Insights Modal

        • Analyze Broadcast Reach: The Average Audience metric provides a snapshot of how many people engaged with the broadcast, helping you assess its popularity.
        • Understand Event Context: The tags and broadcast details give context to the event, such as which teams were involved, when it aired, and what type of market it was in. This can help you identify the factors contributing to the broadcast's performance.
        • Track Content Insights: If there’s a need to delve deeper into the performance or media related to the broadcast, the modal provides options for filtering and viewing related broadcasts based on tags or content types.