The Partner Pages in Zoomph provide detailed insights into the exposure and value that each partner receives during broadcasts.
Partner Overview Page
This page gives an overview of all partner brands associated with a particular broadcast event (e.g., MLB: Sunday Night Baseball).
Key Metrics at the Top:
- Total Partner Value: The cumulative value of all partner exposures during the broadcast, measured in dollars.
- Total Full Media Value: The total advertising value for the broadcast across all partners, calculated using :30 second spot rates.
- Total Full Media Impressions: The total number of impressions generated by all partner exposures.
- Average Partner Score: The average score based on partner exposure factors such as visibility and placement.
Partners Table:
This table provides a detailed breakdown of each partner's performance in the broadcast. Key columns include:
- Partner Exposure(s): The number of times the partner was exposed during the broadcast.
- Partner Duration: Total time (HH:MM:SS) the partner was visible during the event.
- Full Media Value: The value generated by the partner’s exposure, based on advertising rates.
- Full Media Impressions: The total number of impressions generated by the partner.
- Partner Impressions: The number of weighted impressions based on key exposure factors.
- Avg. Partner Score: The partner’s exposure score based on placement, size, and visibility.
- Partner Value: The total value of the partner’s exposure.
You can export this data as a CSV for further analysis or reporting.
Individual Partner Page
Clicking on a specific partner from the Partners table (e.g., Starr Insurance Companies) brings you to the individual partner page. This page provides in-depth insights into the partner’s performance during the broadcast.
Key Metrics at the Top:
- Total Partner Value: The cumulative value of the partner’s exposure during the broadcast.
- Total Full Media Value: The total advertising value associated with the partner’s exposure.
- Total Full Media Impressions: The total number of impressions generated by the partner.
- Total Partner Duration: Total time the partner was visible during the broadcast.
- Total Partner Exposure(s): The number of times the partner appeared on screen.
- Average Partner Value per Event: The average value the partner generates for each event.
- Average Partner Impressions per Event: The average number of impressions generated by the partner in each event.
Events Table:
This table breaks down the partner’s performance across individual events within the broadcast (e.g., games, matches):
- Date: The date of the event.
- Event: The teams or entities involved in the event.
- Local Start Time: The event's start time in local and UTC timezones.
- Partner Duration: The total time the partner was visible during the event.
- Exposures: The number of times the partner appeared during the event.
- Full Media Impressions: The total impressions generated by the partner for the event.
- Full Media Value: The advertising value generated by the partner’s exposure.
- Partner Impressions: The total number of weighted impressions for the partner during the event.
This data can also be exported as a CSV for further analysis.
How to Use These Partner Pages Effectively
- Compare Partner Performance: Use the Partners Table on the main partner overview page to compare how different partners performed during the broadcast. Look for patterns in exposures, impressions, and value to assess which partners are getting the most exposure.
- Analyze Individual Partner Impact: On the Individual Partner Page, assess how the partner performed in specific events. Metrics like Full Media Value and Total Impressions provide insight into how much exposure the partner is getting and how valuable that exposure is.
- Track Trends Over Time: The Events Table helps you track how the partner’s exposure fluctuates across different games or events. Identify which events generate the most value for each partner.
- Optimize Sponsorship Opportunities: Use the data from both the Partners Table and Individual Partner Pages to optimize your sponsorship strategy. Partners with high impressions and value might be good candidates for expanded partnerships, while underperforming partners may require adjustments to improve exposure.