Zoomph’s dataset is tied to U.S. households, forming a comprehensive and deterministic broadcast solution. By combining set-top box data and smart TV data, Zoomph delivers exposure insights across both linear and streaming platforms.
Ingestion Sources
- Set Top Box Cable Data:
- Zoomph leverages set-top boxes connected to TVs in households to gather data on viewership from traditional cable sources.
- Smart TV ACR Data:
- Automatic Content Recognition (ACR) technology captures viewership at the glass level for connected TVs. This includes viewing data from both in-home and out-of-home (OOH) environments.
TV Partners & Advisors
Zoomph works with trusted TV partners and advisors to enhance data quality and scale:
- LG AdSolutions
- Xperi TiVo
- Guideline
Zoomph’s Cross-Platform Measurement Data Benefits
- Greater Accuracy:
Zoomph corrects for biases and incomplete household coverage, particularly in OOH and Smart TV/Set Top Box-only households, ensuring more reliable measurement. - Increased Scale:
Zoomph’s data insights are drawn from 40 million devices and 32 million households (HHs), offering greater scale compared to traditional panels with limited coverage (such as 42,000 in legacy systems). - Better Representation:
Zoomph’s methodologies ensure that diverse audiences, local markets, and varying viewership types are accurately represented with enhanced weighting systems.
Why This Matters
Zoomph’s broadcast data solutions deliver a cutting-edge approach to media measurement by combining multiple data sources to provide richer, more comprehensive insights. Whether it's determining accurate viewership, scaling data across millions of households, or ensuring diverse and localized representation, Zoomph offers a powerful solution for media measurement in today's complex viewing landscape.
How to Leverage This Data:
- Advertisers: Use Zoomph's insights to more accurately target and measure the impact of ads across various TV platforms.
- Media Companies: Understand the true reach and engagement of content, both for linear and digital broadcasts.
- Brands: Gain detailed exposure metrics to optimize sponsorship and partnership deals.
For more detailed data insights and tools, contact Zoomph or your account representative.