Broadcast Assets Page

The Assets Page in Zoomph provides detailed analytics on partner assets during broadcasts. These insights help you evaluate the performance and value of various assets, such as digital overlays, stadium banners, or jerseys.

 Key Metrics at the Top:

• Total Brand Value: The cumulative value of all partner assets during the broadcast, showing the total value generated by these assets.
• Total Full Media Value: The total advertising value generated across all partner assets, based on media impressions and placement.
• Average Brand Score: The average score across all assets, calculated based on exposure factors such as visibility, placement, and size.

Assets Table

Columns Explained:

• Partner Asset: The specific asset being evaluated (e.g., playing area, digital overlay, lower-level banner). Clicking on the asset leads to further insights about its exposure and performance.
• Brand Exposure(s): The number of times the asset was exposed during the broadcast.
• Brand Duration: Total time (HH:MM:SS) that the asset was visible during the broadcast.
• Full Media Value: The media value generated by the asset, calculated based on industry-standard media rates.
• Full Media Impressions: The total number of impressions generated by the asset.
• Brand Impressions: The number of weighted impressions the asset generated, taking into account exposure factors such as placement and visibility.
• Avg. Brand Score: The asset’s exposure score based on its visibility and prominence during the broadcast. Higher scores indicate better exposure.
• Brand Value: The total value generated by the asset for the brand during the broadcast, reflecting the overall effectiveness of the asset in driving media value.

Filters

• Date Range: Select a custom date range to analyze asset performance over specific periods.
• Tags: Filter by operator or campaign-specific tags to focus on particular assets or promotions.
• Networks: Filter data based on the networks broadcasting the event to see how assets performed across different channels.

How to Use the Assets Page Effectively

• Track Asset Performance: Use the Assets Table to monitor the performance of individual assets and identify which ones generate the most value and impressions during broadcasts.
• Optimize Asset Placement: Based on metrics like Brand Exposure(s) and Full Media Value, you can assess which assets are most effective and adjust future placements accordingly.
• Leverage High-Value Assets: Assets with high Brand Value and Avg. Brand Score are key indicators of successful exposure. Focus on these high-performing assets to maximize future sponsorship opportunities.
• Export Data for Deeper Analysis: Use the Export CSV feature to download asset performance data for further analysis, reporting, or sharing with stakeholders.

Conclusion