đź“Š Why are Instagram Collab post metrics sometimes lower than expected?
Instagram Collab posts allow two accounts to share a single post jointly, appearing on both profiles and reaching both audiences. However, due to limitations with Meta’s API, there is currently restricted access to view and engagement metrics for these posts.
What we can measure:
Zoomph receives Views and Engagement data (likes, comments, etc.) only from the original author’s account—that is, the user who initially created the post.
What we cannot measure:
We do not receive any metrics attributed to the collaborator’s audience, such as:
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Views from users who see the post on the collaborator’s profile
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Engagement (likes, comments, etc.) generated via the collaborator’s profile
As a result, the total performance of a Collab post may appear lower in Zoomph compared to what’s visible directly on Instagram, especially if the collaborator has a large following or strong engagement.
Why does this happen?
This limitation is set by Meta and applies to all platforms that rely on their public API. Until Meta expands support for Collab metrics, this behavior will remain consistent across third-party tools.
What should I do?
We recommend reviewing the post’s native performance directly on Instagram for a full picture, especially when analyzing content published via collaboration. For Zoomph reporting, note that you’re seeing a partial view, reflecting only the original author’s performance